Johnson Summer Startup Accelerator
The Johnson Summer Startup Accelerator (JSSA), offered by the Samuel Curtis Johnson Graduate School of Management, is an intensive, summer-long program that guides MBA student founders through three phases of entrepreneurship education: customer discovery, developing solutions, and testing. The trek to pitch their startups at the Cornell ILR NYC Conference Center was the culmination of a summer’s worth of hard work for the JSSA 2024 cohort, and inspired participants to consider the next steps in their entrepreneurial journey. “JSSA was one of the most meaningful parts of the program because I had the opportunity to connect with students across other MBA programs in the business school and see the types of businesses they’re working on and the passion they have,” said Kelly Fitzsimmons, MBA ’24, a graduate of the Johnson School’s Executive MBA Americas program and founder of RELAYS. “It has been the perfect cap on the program and it’s pushed me to go farther as an entrepreneur and really think of myself as a founder.” Throughout their day in New York City, JSSA participants heard from six speakers who offered expertise critical to founders poised to launch their companies. Florence Luna, MBA ’23, CEO of Fig Medical, recounted her journey of scaling up her startup—or as she put it, “building the plane and flying it too”—and Loren Busby, director of the BioVenture eLab at Weill Cornell Medicine, presented on executive decision-making. “I think there’s real value in understanding what it means to go on this journey before you commit to it,” said JSSA program codirector Greg Ray, PhD ’14. “And for us as educators, our responsibility is to make sure our students are prepared for whatever journey they take.” Other speakers shared resources available to participants post-graduation. Fernando Gòmez-Baquero, director of the Runway Startups program and Spinouts at the Jacobs Technion-Cornell Institute at Cornell Tech and Johnson School visiting lecturer, provided background on New York City’s entrepreneurial ecosystem: It is the second-largest startup ecosystem in the world, equipped with 120 universities and thousands of funding opportunities. “The reality behind the scenes is that if you’re an entrepreneur, that’s a job that didn’t exist before,” said Gòmez-Baquero. “Those direct jobs create indirect jobs too. If you build a company here, you are going to create a multiplication effect; there aren’t a lot of other industries that do that.” Next, Jeremy Kagan, managing partner at Textbook Ventures, a pre-seed venture capital fund in New York City, advised JSSA founders on securing angel investments; and Perry Solomon, operating partner at Entrepreneurs Roundtable Accelerator, presented about their startups funding, workspace, and entrepreneurial training offerings. After the speakers presented, JSSA participants formally pitched their startups. During the post-pitch reception, they had an opportunity to connect with Cornell’s NYC alumni network. “The New York trek allows [JSSA participants] to showcase what they’re doing in front of a much more diverse and additive audience than maybe they would see elsewhere, so when they’re looking for support to advance their companies, they may find that support from our audience,” Ray said. “It’s a bridge between Ithaca and New York that sets these startups to go into whatever they’re going to do.” Read the original story on the SJ Johnson College of Business blog.
The Samuel Curtis Johnson Graduate School of Management has selected the 2024 cohort of startup teams participating in its Johnson Summer Startup Accelerator.
After a 10-week intensive program this summer, the 2023 Johnson Summer Startup Accelerator (JSSA) cohort celebrated innovation and progress at its culminating Demo Day on Sept. 9 at the Sage Atrium in Ithaca, New York.
While some may think of Silicon Valley as the hub of startup activity, there’s no shortage of innovation and entrepreneurship on the East Coast.
By Ananya Gambhiraopet From accessible urgent care services to skill-based training centers in Indonesia, the Samuel Curtis Johnson Graduate School of Management is excited to unveil the diverse group of 25 startups that make up the 2023 Johnson Summer Startup Accelerator (JSSA) cohort. JSSA is a 10-week summer intensive program that helps students pursue their entrepreneurship goals while continuing with their full-time jobs or internships. As most programming is conducted virtually, students are able to experience the benefits of the program from anywhere. While in JSSA, students develop their business plans, participate in weekly workshops, build connections through networking events and receive 1:1 mentorship and support from a dedicated Entrepreneur-in-Residence. The programming also includes a trek to New York City, where the cohort will have the opportunity to connect with founders, investors and the Cornell entrepreneurial community in the Big Apple. Two-year MBA participants who choose to work full time on their startup over the summer and are entering their second year were able to apply for a stipend from the Vrinda Kadiyali Student Entrepreneur Fund. Stephen Smith ‘91, MBA ‘95, established the fund in honor of Vrinda Kadiyali, the Nicholas H. Noyes Professor of Management. Professor Kadiyali inspired Smith to launch his own startup, which ultimately became Naviance, the American college and career readiness software. Smith believes that the summer between the first and second years is a key time for MBA students who plan to launch their own businesses, prompting him to establish the fund to alleviate the financial burden on students who wanted to focus on entrepreneurial ventures instead of paid internships. This year’s recipients of the Vrinda Kadiyali Student Entrepreneur Fund are Hailee Greene, MBA ‘24, Christiani Sagala, MBA ‘24, and Shao (Justin) Chen, MBA ‘24. Greene, co-founder of GreeneAcres Processing, is “looking forward to the mentorship opportunities that JSSA will provide us as we seek to sign letters of intent with growers and buyers.” Meet the cohort: The 25 startups participating in the 2023 Johnson Summer Startup Accelerator make up the largest cohort to date. Get to know the teams that compose this year’s accelerator: AMARI: Creates wellness products that fit the environment and genetic requirements of a melanin-skinned demographic, founded by Harveen Bawa, M.Eng. ‘23. Andrew Jacob Media: Creatively and effectively captures and promotes your brand's unique message through exceptional marketing, photography and video services, founded by Andrew Meade, Two-Year MBA class of 2024. ArteOpia: Provides virtual space in the art world, creating an ecosystem that celebrates inspiration and creativity, founded by Yihan Zhu, Two-Year MBA class of 2024. Buyer Force: Helps buyers save time and resources, ensuring they are buying the best product for their team while aiding business development teams with revenue creation and more accurate sales forecasting, founded by Ryan Collins, Two-Year MBA class of 2024. CampusGo: A socially responsible transportation and delivery platform designed specifically for college students, CampusGo offers rewards for completing deliveries, sharing rides and promoting community and sustainability, founded by Katherine (Xiaomin) Chen, Two-Year MBA class of 2024. Commons: Social networking and event management platform that helps event planners bring people together and engage them through interactive social activities, founded by Sidney Idemudia, Executive MBA Americas class of 2023. CryBaby: Equips new parents with knowledge, insights, comfort, and convenience during some of the most stressful moments of the most exciting phase of their lives, founded by Eric Engman, Executive MBA/MS in Healthcare Leadership class of 2023. Gig-Up!: Matches gig-workers to customers to-do-lists via AI, founded by Trishala (Trish) Dessai, One-Year MBA class of 2023. Glamesque: Reinvents beauty, makeup and glam, founded by Jacqueline Ochoa, Executive MBA Americas class of 2024. GreeneAcres Processing: The first Industrial Hemp processing company in the Northeast, fills the gap between growing hemp at mass scale to process and sell to companies wishing to produce every day goods based with hemp, co-founded by Kadiyali Fund recipient Hailee Greene and Danielle Falcon, both Two-Year MBAs class of 2024. Koffee Mission Possible (KMP): A unique and chic coffee truck that offers a wide range of coffee selections from around the world, catering to coffee lovers with refined taste, co-founded by May Yu and FeiFei Huang, both Executive MBA Metro NY class of 2022. Mom Majesty: A vector that connects pregnant women with doulas to provide emotional, physical, social and culturally appropriate support, founded by Dr. Nichele Nivens, Executive MBA/MS in Healthcare Leadership class of 2024. NaviGo: A travel booking platform that utilizes a proprietary algorithm to assign a deal score to every combination of flights and hotels, helping travelers quickly identify the best value for their trip, founded by Yuqi Bai, Two-Year MBA class of 2024. NextGen Gaming AI: Utilizes generative AI technology to assist game studios in creating scenes and assets, ultimately improving the efficiency and quality of game development, founded by Xufan Chen, Two-Year MBA class of 2024. Sperow: A space to grow, Sperow provides skill-based training centers for the good quality workforce of Indonesia, founded by Kadiyali Fund recipient Christiani Sagala, Two-Year MBA class of 2024. The Right to Warmth: Provides customers a means to accessible, premium fashion, founded by Kadiyali Fund recipient Shao (Justin) Chen, Two-Year MBA class of 2024. To Make More Money: Offers a multisided platform and consulting services to medium to large, diverse-owned businesses that desire to engage with one another to understand their business goals, identify gaps in the tactical execution towards these goals and find ways that each can help the other fulfill their respective strategic visions, founded by Tamika Money, Two-Year MBA class of 2023. Tomtech EV: Provides design engineering services for EV charging solutions for new or existing residential and commercial buildings, co-founded by Michelle Tomasian, Two-Year MBA class of 2024, with her sister, Marlow Tomasian. Tran-Franklin: Increases operational efficiencies at fertility clinics, co-founded by Gallop Franklin and Quynh Tran, both Executive MBA/MS in Healthcare Leadership class of 2024. Urgent Care Everywhere, LLC: Provides accessible urgent care services by leveraging tele-health while effectively reducing Emergency Room wait times and closing the communication loop with Primary Care Providers, founded by Ray Bey, Executive MBA Americas class of 2023. Varyance: Reinvents the way companies forecast and manage cash flows, founded by Adam Frenkel and Krishna Adusumilli, both Executive MBA Americas class of 2024. Waypoint: A patient navigation platform delivering greater control and community for chronic illness patients in their disease journeys, empowering them to better navigate the medical system, co-founded by James Wylie Deitch ‘23 and Julio Alex Albarracín, MPS-RE ‘23. We Buy Textile Waste!: Diverts textiles from municipal solid waste (MSW) by setting up collections in multi-story residential buildings, founded by Yusuf Kappaya, Executive MBA Americas class of 2023. Wholesome - Wellness Optimized: Provides a platform and a blueprint to demystify wellness across nutrition, fitness, sleep, stress management and life and relationship coaching, founded by Brandon Jernigan, Executive MBA Americas class of 2024. Zahk Properties: A registered Service-Disabled Veteran-Owned Small Business, provides the US government with technology and equipment, founded by John Khazraee, Executive MBA Americas class of 2024. Chen, founder of The Right to Warmth and one of three Kadiyali Fund recipients, says, “I hope to solidify the foundation for this business through market research and risk analysis, as well as set up distribution channels before running production and warehousing inventory in late summer or fall of 2023.” Founder of Sperow and Kadiyali Fund recipient Christiani Sagala hopes to gain a community where she “can grow as an entrepreneur and be accountable for developing (her) start-up.” The teams are in the midst of the accelerator’s curriculum and meeting virtually for content sessions with industry experts and mentors. The program will conclude with a demo day event in Ithaca in September where teams will pitch their businesses and share their progress. Originally published in Around Cornell.
The 12 teams that made up the 2022 Johnson Summer Startup Accelerator (JSSA) cohort devoted themselves to working on a vast array of startups, but shared one big similarity: the progress they made on their businesses, which was displayed at Demo Day in early September in Ithaca, N.Y.